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Way of Marketing legal terms
These Terms and Conditions govern your use of the Way of Marketing website, accounts, subscriptions, and marketing services. Please read them before purchasing, registering, or using our services.
These Terms form a binding agreement between SLP Group, LLC, doing business as Way of Marketing (“Way of Marketing,” “we,” “us,” or “our”) and the individual or entity using our website or purchasing our services (“you,” “your,” or “Client”).
Your specific proposal, order form, checkout page, statement of work, or subscription selection may include additional terms such as scope, price, usage limits, and an initial commitment period. If a specific service document conflicts with these general Terms, the signed or electronically accepted service document controls for that service.
Plain-language notice: This page is designed for clarity, but it remains a legal agreement. Section headings and summaries do not change the meaning of the provisions below.
You accept these Terms when you access or use this website, create an account, check a box indicating acceptance, sign a proposal or service document, submit payment, or otherwise use a Way of Marketing service. If you act for a business or other organization, you represent that you have authority to bind that organization.
If you do not agree to these Terms, do not use the website, create an account, or purchase or use our services.
You must be at least 18 years old and legally able to enter a binding contract. Information you provide must be accurate, current, and complete. You are responsible for safeguarding account credentials and for activity performed through your account or by people you authorize.
Notify us promptly at office@wayofmarketing.com if you suspect unauthorized access. We may require reasonable identity, business, ownership, or payment verification before granting access, changing account ownership, or transferring an asset.
Your services may be described in one or more proposals, order forms, statements of work, checkout pages, invoices, subscription pages, implementation plans, or written change orders (collectively, “Service Documents”). A Service Document may specify deliverables, fees, billing frequency, initial term, renewal, usage allowances, timelines, and Client dependencies.
If documents conflict, they control in this order unless a signed writing expressly states otherwise:
Marketing descriptions are not standalone promises. A feature is included only when it appears in your accepted Service Document or is later added in a written change order.
Depending on the plan or project purchased, services may include website design, website care and hosting, local search engine optimization, Google Business Profile and Maps support, content marketing, review and reputation management, citation management, paid advertising management, landing pages, call tracking, CRM configuration, automated email and SMS follow-up, AI-assisted or AI voice services, reporting, strategy, and related implementation.
Work outside the agreed scope—including additional pages, locations, campaigns, integrations, revisions, meetings, custom development, data migration, media production, or usage—may require a separate quote or change order. We may improve delivery methods, tools, workflows, or personnel as long as the material purpose of the purchased service is not substantially reduced.
Timelines are estimates unless a written Service Document states a firm deadline. Delays in access, approvals, content, payment, platform review, third-party systems, or Client feedback may extend timelines.
You agree to provide timely access, accurate information, brand assets, approvals, feedback, and a reliable point of contact. You are responsible for reviewing deliverables, campaign settings, claims, offers, prices, service areas, and customer-facing communications before or promptly after publication.
You represent that you have all rights and permissions needed for materials, data, trademarks, photos, testimonials, customer lists, telephone numbers, email addresses, and platform accounts you provide. You remain responsible for:
We may rely on information and approvals supplied by you or your authorized representatives.
Fees are stated in your Service Document. Unless it says otherwise, setup and one-time fees are due before work begins, and recurring fees are billed in advance. You authorize us and our payment processor to charge the payment method on file for recurring fees, approved usage, applicable taxes, and other amounts due under your Service Documents.
Advertising spend, platform charges, telephone usage, messaging usage, premium software, stock assets, domain registrations, migrations, custom work, and third-party fees are separate unless expressly included. You are responsible for sales, use, excise, or similar taxes, excluding taxes based on our net income.
If payment fails or becomes overdue, we may retry the payment method, request another method, pause work, suspend access, remove campaigns from active management, or withhold delivery or transfer of unpaid work. A late fee of $50 may apply after a seven-day grace period, to the extent allowed by law. You remain responsible for reasonable collection costs.
You must report a billing dispute in writing within 30 days of the charge and provide enough detail for us to investigate. Filing a chargeback without first giving us a reasonable opportunity to address a good-faith billing concern does not eliminate amounts properly owed.
Some services are month-to-month; others require an initial commitment. Your accepted Service Document determines the exact term. Current plans may include terms such as the following, but the terms displayed and accepted at purchase control:
| Service or plan | Typical billing or initial term |
|---|---|
| Foundation website care | Monthly unless otherwise stated |
| Growth Stack | Three-month initial term |
| W.A.Y. Foundation System | Six-month initial term |
| W.A.Y. Growth System | Twelve-month initial term |
| W.A.Y. Domination System | Twenty-four-month initial term |
Unless your Service Document states otherwise, a subscription continues on a month-to-month basis after its initial term until canceled. You may submit a cancellation request through the available account tools or in writing to office@wayofmarketing.com. Cancellation becomes effective at the end of the then-current paid billing period or initial commitment, whichever occurs later.
Canceling future renewal does not erase fees due for an accepted initial commitment. If you cancel during an initial term, you remain responsible for unpaid amounts through that term unless we agree otherwise in writing. Removing a payment method, transferring an account, or stopping use is not notice of cancellation.
We recommend submitting cancellation before the next billing date. Processing times, renewal rules, and notice periods expressly stated in your Service Document remain controlling.
Except where required by law or expressly stated in a written guarantee or Service Document, payments are non-refundable. This includes setup fees, completed work, work in progress, reserved service capacity, recurring subscription charges, advertising spend, platform charges, software and licensing costs, domain fees, usage charges, and third-party expenses.
Canceling prevents future renewal as described above; it does not create a prorated refund for a partially used billing period or release an initial-term commitment. If we approve a discretionary credit, it does not establish an obligation to provide another credit.
Advertising management fees do not include ad spend unless expressly stated. You authorize approved campaign budgets and are responsible for charges made by Google, Meta, Microsoft, or other advertising platforms. Platforms may reject, restrict, suspend, reprice, or change delivery at their discretion.
We may recommend budgets, targeting, creative, landing pages, or offers, but we do not control auctions, competitors, market demand, platform review, click quality, lead quality, sales performance, or account suspensions. You are responsible for promptly reviewing material campaign information and informing us of budget, capacity, licensing, geographic, or offer changes.
Website services may depend on WordPress, themes, plugins, hosting providers, domain registrars, analytics, forms, and other third-party technology. We use commercially reasonable practices, but no website can be guaranteed uninterrupted, error-free, perfectly secure, compatible with every device, or permanently available.
You are responsible for business-specific legal content, privacy choices, accessibility requirements, and regulatory compliance. Unless specifically included, legal review, formal accessibility audits, remediation certification, advanced cybersecurity, disaster recovery, and regulatory compliance services are outside scope.
Domains purchased for you should be registered to or transferable to you after all related balances are paid, subject to registrar rules. Hosting, maintenance, licensed plugins, premium features, and platform access included with a subscription may end when the subscription ends. Before termination, you should arrange replacement hosting, licenses, administration, and backups. Transfer assistance beyond the agreed scope may be billable.
AI-assisted receptionists, conversation summaries, automated workflows, and generated content can misunderstand, omit, or produce inaccurate information. They are support tools—not emergency services, legal advice, medical advice, financial advice, or a substitute for qualified human review. You must approve material scripts, escalation rules, business information, and appointment logic and maintain a human process for urgent or sensitive matters.
Call tracking and recording availability varies by jurisdiction and carrier. You are responsible for determining when notice or consent is required and for approving appropriate disclosures. You must not use our systems to send unlawful or unsolicited communications.
For email and SMS campaigns, you are responsible for lawful collection and use of contact information, consent and opt-out requirements, suppression lists, sender identification, and compliance with laws such as the Telephone Consumer Protection Act, CAN-SPAM Act, and applicable state privacy and telemarketing laws. Message and data rates may apply to recipients. Automated messaging must honor applicable STOP, HELP, and unsubscribe requests.
Usage above an included allowance—including telephone minutes, AI usage, phone numbers, messages, email volume, contacts, or storage—may result in additional charges or service limits as stated in your Service Document.
You retain ownership of materials you owned before the engagement. You grant us a limited, nonexclusive license to use, reproduce, edit, publish, transmit, and display those materials as reasonably needed to provide the services.
After full payment of all amounts associated with a custom deliverable, you own the final website copy, custom graphics, and other original deliverables created specifically for you, except for our background materials and third-party materials. Drafts, rejected concepts, internal methods, prompts, processes, strategies, know-how, and working files are not transferred unless expressly stated.
We retain ownership of pre-existing and reusable tools, templates, code, frameworks, systems, processes, know-how, and the W.A.Y. Framework. To the extent our background material is embedded in a fully paid deliverable, we grant you a nonexclusive, perpetual license to use it as part of that deliverable. Software, fonts, stock media, themes, plugins, AI systems, and other third-party materials remain subject to their owners’ licenses and may require ongoing fees.
Unless you ask us in writing not to do so, we may identify you as a Client and display publicly released work and non-confidential results in our portfolio, proposals, and case studies. We will not publish confidential information or private customer data for this purpose without permission.
Our collection and use of personal information through this website are described in our Privacy Policy. When we process personal information on your behalf, you are responsible for providing lawful instructions and any notices or consents required for your business.
Each party agrees to use the other party’s nonpublic business, technical, financial, customer, and operational information only for the relationship and to protect it with reasonable care. Confidential information does not include information that is public through no breach, already lawfully known, independently developed, or lawfully received without a duty of confidentiality.
A party may disclose confidential information when legally required, if it gives notice when legally permitted and reasonably cooperates in seeking protective treatment. We may use aggregated or de-identified service data to operate, secure, measure, and improve our services, provided it does not reasonably identify you or an individual.
Our services may connect with or depend on third parties such as payment processors, hosting companies, domain registrars, search engines, social networks, advertising platforms, analytics providers, communications carriers, AI providers, CRM systems, review platforms, and software vendors. Your use of those services may be governed by separate terms and privacy policies.
We are not responsible for a third party’s outages, policy changes, pricing, data practices, account restrictions, security events, ranking changes, feature removal, or termination. We may replace a delivery vendor or tool when reasonably necessary. If a third-party change materially affects your service, we will make a commercially reasonable effort to recommend an alternative, which may involve a scope or fee change.
Marketing results depend on factors outside our control, including your market, competition, website history, budget, pricing, reputation, responsiveness, sales process, seasonality, customer demand, search and AI algorithms, platform rules, and economic conditions.
We do not guarantee rankings, map positions, traffic, AI citations, impressions, leads, booked appointments, sales, revenue, return on ad spend, or any specific outcome. Forecasts, examples, testimonials, and case studies illustrate possibilities or prior performance and are not promises of your results. We commit to providing the purchased services professionally and in accordance with the applicable Service Document.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE WEBSITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” EXCEPT FOR EXPRESS PROMISES IN AN APPLICABLE SERVICE DOCUMENT, WE DISCLAIM ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AVAILABILITY, AND RESULTS.
Some jurisdictions do not allow certain warranty exclusions, so some exclusions may not apply to you.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, OR OPPORTUNITIES, EVEN IF ADVISED THAT SUCH DAMAGES WERE POSSIBLE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WAY OF MARKETING’S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATING TO THE WEBSITE, SERVICES, OR THESE TERMS WILL NOT EXCEED THE FEES YOU PAID TO WAY OF MARKETING FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM DURING THE THREE MONTHS IMMEDIATELY BEFORE THE EVENT GIVING RISE TO LIABILITY.
These limitations do not apply where liability cannot legally be limited. Payment obligations, misuse of intellectual property, confidentiality violations, indemnification obligations, fraud, and willful misconduct are not limited solely because they appear in this section.
You agree to defend, indemnify, and hold harmless SLP Group, LLC, its affiliates, and their owners, officers, employees, contractors, and agents from third-party claims, damages, liabilities, judgments, penalties, costs, and reasonable attorneys’ fees arising from:
We will provide reasonable notice of a covered claim and cooperation at your expense. You may not settle a claim in a way that admits fault by or imposes an obligation on us without our written consent.
We may suspend or terminate services for material breach, nonpayment, unlawful or abusive activity, security risk, platform-policy violations, conduct that threatens our systems or reputation, or failure to provide dependencies that makes performance impracticable. When reasonably possible, we will provide notice and an opportunity to cure.
Either party may terminate as permitted by the applicable Service Document. Termination does not cancel accrued charges or unpaid initial-term commitments. Upon termination:
Unless a Service Document states otherwise, we are not obligated to retain Client data after 30 days following termination. You should export needed data before access ends.
You may not use the website or services to violate law, infringe rights, deceive consumers, send spam, distribute malware, harass others, impersonate a person, manipulate reviews, publish knowingly false claims, interfere with systems, bypass security or usage limits, reverse engineer protected technology, or support unlawful, fraudulent, discriminatory, dangerous, or abusive activity.
We may refuse content, campaigns, industries, claims, or instructions that we reasonably believe create legal, ethical, security, reputational, or platform risk.
Before filing a formal claim, each party agrees to send written notice describing the dispute and requested resolution and to allow at least 30 days for good-faith negotiation. If the dispute is not resolved, the parties agree to consider nonbinding mediation before litigation, unless emergency injunctive relief is reasonably necessary.
These Terms and related disputes are governed by the laws of the State of Wyoming, without regard to conflict-of-law rules. Subject to applicable law and any controlling Service Document, the state and federal courts located in Wyoming will have exclusive jurisdiction, and each party consents to personal jurisdiction there.
Attorney-review item: Because Way of Marketing operates from North Carolina while SLP Group, LLC is identified as a Wyoming company, counsel should confirm the governing-law, venue, mediation, late-fee, and limitation-of-liability provisions before publication.
The parties are independent contractors. These Terms do not create employment, partnership, joint venture, fiduciary, franchise, or agency authority.
You may not assign these Terms or a Service Document without our written consent. We may assign them in connection with a merger, reorganization, sale of assets, financing, or transfer to an affiliate or successor.
Neither party is liable for delay or failure caused by circumstances beyond reasonable control, including severe weather, natural disaster, war, terrorism, civil unrest, labor disruption, utility or internet failure, cyberattack, government action, epidemic, carrier outage, or third-party platform failure. This does not excuse payment for services already provided or noncancelable third-party costs.
We may send notices to the email address associated with your account. You may send legal notices to office@wayofmarketing.com and the mailing address below. Electronic communications and signatures may be used to the extent allowed by law.
If a provision is unenforceable, it will be modified only as much as necessary, and the remaining provisions remain effective. Failure to enforce a provision is not a waiver.
These Terms, the Privacy Policy, and applicable Service Documents are the complete agreement concerning their subject matter and replace prior or contemporaneous discussions and representations about that subject matter. A modification to a Service Document must be in writing and accepted by authorized representatives.
We may update these Terms to reflect service, legal, regulatory, security, or business changes. The Effective Date at the top identifies the latest version. Material changes will apply prospectively, and we will provide notice when required by law or when a change materially affects an active service relationship.
Continued use after an updated version takes effect constitutes acceptance where legally permitted. Changes to a fixed initial commitment, purchased scope, or agreed price will be governed by the applicable Service Document and will not be retroactively imposed merely by updating this page.
Contact us if you have a question about these Terms, your subscription, billing, cancellation, or service scope.
SLP Group, LLC, doing business as Way of Marketing
706 E Davis Street, Suite #1011
Burlington, NC 27215
Email: office@wayofmarketing.com
Phone: 336-600-9928
Clear expectations matter
Ask us to clarify the scope, commitment, billing, ownership, or cancellation terms before you complete your purchase.