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Your Privacy and Data Choices
SLP Group, LLC, doing business as Way of Marketing (“Way of Marketing,” “we,” “us” or “our”), respects your privacy. This policy explains what information we collect, why we use it, when we disclose it and the choices that may be available to you.
Plain-Language Summary
We collect information you provide, technical information generated when you use our website and service-related information produced when you communicate or do business with us. We use it to respond, deliver services, operate accounts, process payments, improve performance, secure our systems and communicate about relevant services.
This Privacy Policy applies to personal information collected through our website, contact and assessment forms, chat features, client and member accounts, subscription registration, telephone calls, SMS and email communications, advertising interactions and the marketing services we provide.
When Way of Marketing decides why and how personal information is processed for our own website, sales, billing, operations or business relationships, we act as the business or controller of that information. When we process personal information solely on a client’s instructions while delivering services, the client may be the business or controller and we may act as its service provider or processor. Requests involving data controlled by one of our clients may need to be directed to that client.
The information collected depends on how you interact with us and which services are used.
Please do not provide unnecessary sensitive information. Unless specifically requested and appropriately protected, do not submit Social Security numbers, government identification, health information, financial account passwords or other highly sensitive data through general website forms, chat or text messages.
We may collect personal information:
We may use personal information to:
We and service providers may use cookies, local storage, tags, pixels, scripts and similar technologies to keep the website functioning, remember preferences, understand traffic, measure campaigns, prevent abuse and support advertising.
| Category | Purpose | Examples |
|---|---|---|
| Essential | Security, page delivery, account functions, forms, subscriptions and user preferences. | WordPress, Blocksy, Paid Member Subscriptions and security or hosting technologies. |
| Analytics | Understand site usage, traffic sources, engagement, errors and conversions. | Google Tag Manager and analytics tools configured through it. |
| Advertising | Measure campaigns, build audiences and display more relevant advertising where permitted. | Google or social advertising technologies when enabled. |
| Communications | Operate forms, chat, scheduling, email, SMS and lead-management workflows. | LeadConnector and related communication tools. |
| Referral | Attribute eligible referrals and administer an affiliate program. | Affiliate or referral identifiers and cookies. |
You can use our available cookie controls and browser settings to manage cookies. Blocking some technologies may affect website features. Browser-based privacy signals may be handled where required by applicable law and supported by our systems.
We may disclose personal information to:
We may also disclose information at your direction or with your consent.
We do not sell personal information for money. We may use advertising and analytics technologies that disclose online identifiers, device information or activity data to advertising platforms for measurement, attribution, audience creation or targeted advertising. Some state privacy laws may define certain of these activities as “sharing,” “sale” or “targeted advertising,” even when no money is exchanged.
Where applicable, you may request to opt out of qualifying sale, sharing or targeted advertising by contacting us at office@wayofmarketing.com and by using available cookie controls. We may need information about your browser or device to apply the request.
If you provide your email address or telephone number, we may send administrative, service, appointment, account, transactional or marketing communications consistent with your request, consent and applicable law.
Mobile-information commitment: We do not sell mobile numbers, SMS opt-in data or text-message consent information. We do not share that information with third parties or affiliates for their independent marketing or promotional purposes. We may disclose it to providers that help deliver messaging, prevent fraud or comply with law.
You can unsubscribe from marketing emails using the link included in the message. We may still send non-promotional communications needed to administer an account, transaction or service relationship.
Calls to numbers displayed on our website, advertisements or client campaigns may be tracked for attribution, quality, training, security and service purposes. When enabled and permitted by law, calls may be recorded, transcribed, analyzed or summarized. Callers may interact with an automated or AI-assisted receptionist that can collect information, answer approved questions, route calls or support scheduling.
Recording and consent requirements vary by jurisdiction. We seek to provide notice or obtain consent where required, but clients using our call and AI services are also responsible for configuring and using those services lawfully. If you do not wish to provide information to an automated system, you may ask whether a human follow-up option is available.
Payments and recurring subscriptions may be processed by third-party payment providers such as Stripe or PayPal when offered. Payment-card information is submitted directly to the applicable processor. We generally do not receive or store full payment-card numbers, but we may receive transaction identifiers, payment status, billing contact information and limited card details needed to administer the account.
Payment providers process information under their own privacy policies and contractual terms. Subscription records may include plan name, price, status, start and expiration dates, billing cycles, invoices, payment attempts and cancellation or renewal information.
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining accounts, completing transactions, resolving disputes, enforcing agreements, meeting tax or legal obligations, preventing fraud and protecting security.
Retention periods vary based on the information, service, legal requirements and operational need. When information is no longer reasonably needed, we may delete, anonymize or securely isolate it, subject to backup cycles and legal exceptions.
We use reasonable administrative, technical and organizational safeguards designed to protect personal information. These may include access controls, secure connections, vendor controls, backups, monitoring and account-security practices.
No website, transmission, storage system or service provider can guarantee absolute security. You are responsible for safeguarding your passwords and notifying us if you believe an account or interaction with us has been compromised.
Depending on where you live and subject to legal limitations, you may have rights to:
Submit a request to office@wayofmarketing.com or call 336-600-9928. Describe the request and identify the email address, telephone number or account associated with the information.
We may need to verify your identity and authority before completing a request. Authorized agents may be required to provide proof of authorization. We may deny or limit requests where permitted by law, including when information must be retained for security, legal, transactional or recordkeeping reasons. We will explain applicable appeal options when required.
Our website and services are intended for businesses and adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through this website. If you believe a child has provided personal information, contact us so we can review and take appropriate action.
Our website may link to or integrate with third-party websites, social networks, payment providers, calendars, videos, maps, advertising platforms and other services. Their privacy and security practices are governed by their own policies. We encourage you to review those policies before providing information.
Way of Marketing is based in the United States. If you access the website from another country, your information may be transferred to, stored in or processed in the United States and other locations where our providers operate. Those jurisdictions may have privacy laws different from those in your location.
Where required, we rely on recognized legal mechanisms and appropriate safeguards for international data transfers. Contact us if you have a question about an international privacy request.
We may update this policy to reflect changes in our services, technology, vendors, legal obligations or business practices. The revised policy will be posted on this page with an updated date. If a change is material, we may provide additional notice when required by law.
Questions and Requests
Contact us if you have a question about this policy, want to exercise an applicable privacy right or believe personal information has been handled incorrectly.