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Access for every visitor

Accessibility Statement

Way of Marketing is committed to making our website and digital services easier to perceive, understand, navigate, and use for people of all abilities.

Effective September 11, 2026 Applies to wayofmarketing.com

Our commitment to digital accessibility

SLP Group, LLC, doing business as Way of Marketing (“Way of Marketing,” “we,” “us,” or “our”), wants every visitor—including people with visual, hearing, motor, cognitive, or other disabilities—to be able to access our information and communicate with our team.

We treat accessibility as an ongoing responsibility. Our working benchmark is the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA. Referencing that benchmark describes our goal and evaluation approach; it is not a claim that every page, feature, or third-party integration currently conforms in every respect.

Our accessibility goal

Our goal is to provide a website experience that allows visitors to find information about our marketing services, understand the content, navigate key pages, contact our team, and complete important actions using a range of devices and assistive technologies.

Accessibility is considered alongside usability, mobile responsiveness, search visibility, performance, security, and conversion. When those goals conflict, we work to avoid designs or features that unnecessarily prevent access.

Measures we take

As part of our ongoing accessibility work, we may:

  • Use semantic headings, landmarks, lists, labels, links, buttons, and form instructions;
  • Provide meaningful text alternatives for informative images;
  • Review text and interface color contrast;
  • Support keyboard navigation and visible keyboard focus;
  • Avoid relying only on color, shape, location, or motion to communicate meaning;
  • Build responsive layouts that work across common viewport sizes and zoom levels;
  • Use descriptive page titles, headings, and link text;
  • Review forms for understandable labels, instructions, validation, and errors;
  • Limit unnecessary movement and respect reduced-motion preferences where practical;
  • Evaluate selected pages with automated tools and manual checks; and
  • Prioritize barriers reported by people using the site.

Accessibility plugins or overlays, when present, are supplemental tools and do not replace accessible design, code, content, testing, or remediation.

Accessibility features we aim to support

Keyboard navigation

Interactive controls should be reachable and usable without requiring a mouse.

Screen-reader structure

Landmarks, headings, labels, and reading order should communicate page organization.

Readable presentation

Text should use legible sizing, spacing, contrast, and responsive reflow.

Understandable forms

Forms should identify fields, required information, errors, and the expected next step.

Meaningful media alternatives

Informative imagery should include useful alternative text; decorative images should not add noise.

Reduced motion

Movement should be limited and user preferences respected where the technology permits.

Testing and review approach

Accessibility evaluation can include a combination of automated scans, keyboard-only review, zoom and responsive testing, color-contrast checks, code inspection, screen-reader spot checks, and feedback from users. Because automated tools detect only some accessibility barriers, a passing automated score is not treated as proof of full conformance.

We prioritize key visitor journeys such as navigating the website, learning about services, accessing legal and contact information, using calls to action, submitting forms, and interacting with account or subscription tools.

Continuous improvement: Website content, plugins, forms, integrations, browsers, and accessibility standards change. We review and address barriers over time instead of representing accessibility as a one-time project.

Browser and assistive-technology compatibility

Our website is intended to work with current versions of commonly used browsers and operating-system accessibility features. Visitors may use tools such as VoiceOver, NVDA, JAWS, browser zoom, keyboard navigation, voice control, captions, high-contrast settings, or other assistive technology.

Experiences may vary with older browsers, unsupported operating systems, custom browser extensions, unusual device settings, or third-party components. Keeping your browser and assistive technology reasonably current may improve compatibility, but you may still contact us for assistance regardless of the technology you use.

Ongoing review

Known limitations and areas for improvement

Despite our efforts, some content or functionality may not yet provide an optimal experience for every visitor. Potential limitations may include:

  • Older documents, images, videos, articles, or archived content created before current accessibility practices were adopted;
  • Embedded maps, videos, calendars, calculators, review widgets, payment tools, CRM forms, chat tools, scheduling tools, or social-media content supplied by third parties;
  • Automatically generated captions, transcripts, summaries, or alternative text that require correction;
  • Plugin or theme interfaces whose markup or keyboard behavior we cannot fully control; and
  • Isolated pages or controls affected by a recent site update, content change, or software conflict.

This list is not an admission that every listed limitation currently exists on every page. It identifies areas we monitor because they commonly create barriers. If you encounter a specific problem, reporting the URL, task, device, browser, and assistive technology helps us investigate more effectively.

Third-party content and services

Our website may link to or embed services controlled by other organizations, including payment processors, membership tools, CRM and scheduling systems, map services, review platforms, social networks, video players, analytics tools, and advertising platforms. We do not control every aspect of those products or their accessibility.

We consider accessibility when selecting and configuring third-party tools where practical, report significant issues when appropriate, and may offer an alternative path when a third-party component prevents access. Each third party remains responsible for its own product and accessibility policies.

Alternative access and reasonable assistance

If a page, document, form, or feature is not accessible to you, contact us and tell us what you are trying to accomplish. Depending on the request and available information, we may be able to:

  • Provide information in an alternative electronic format;
  • Read or explain information by telephone;
  • Help complete an inquiry or connect you with the appropriate person;
  • Provide another method to submit information; or
  • Investigate and remediate the digital barrier.

We will not charge an additional fee solely for requesting accessibility assistance. Normal prices for products or services still apply.

How to report an accessibility barrier

Email office@wayofmarketing.com or call 336-600-9928. To help us reproduce and address the issue, please include as much of the following as you are comfortable sharing:

  • The page address or name of the content;
  • What you were trying to do;
  • What happened and any error message you received;
  • Your device, browser, and assistive technology, if relevant;
  • The alternative format or assistance you need; and
  • Your preferred way for us to respond.

You do not need to disclose a diagnosis or unnecessary medical information to request accessibility assistance.

We aim to acknowledge accessibility inquiries within two business days. Resolution time depends on the nature of the barrier, the technology involved, and whether a third party controls the affected feature. We will communicate about next steps when additional time is necessary.

Escalating an unresolved concern

If your accessibility concern is not resolved through the initial response, reply to the same email thread or contact us again and ask that the matter be reviewed by company leadership. Include the date of your original request and any relevant correspondence so we can locate the issue.

Nothing in this statement limits any rights or remedies available under applicable law.

Updates to this statement

We may update this Accessibility Statement as our website, services, standards, testing, or remediation work changes. The Effective Date at the top identifies the current published version.

Material accessibility changes are most meaningful when they are reflected in the actual experience. This statement therefore describes our process and current intentions rather than promising that no barriers exist.

Accessibility contact information

SLP Group, LLC, doing business as Way of Marketing
706 E Davis Street, Suite #1011
Burlington, NC 27215

Email: office@wayofmarketing.com
Phone: 336-600-9928
Website: wayofmarketing.com

Related policies: Privacy Policy and Terms and Conditions.

We welcome your feedback

Tell us when something is getting in your way.

A specific report helps us locate the barrier, provide assistance, and improve the experience for future visitors.

Request accessibility assistance

office@wayofmarketing.com

Call 336-600-9928

We aim to acknowledge requests within two business days.