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Our accessibility goal
Our goal is to provide a website experience that allows visitors to find information about our marketing services, understand the content, navigate key pages, contact our team, and complete important actions using a range of devices and assistive technologies.
Accessibility is considered alongside usability, mobile responsiveness, search visibility, performance, security, and conversion. When those goals conflict, we work to avoid designs or features that unnecessarily prevent access.
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Measures we take
As part of our ongoing accessibility work, we may:
- Use semantic headings, landmarks, lists, labels, links, buttons, and form instructions;
- Provide meaningful text alternatives for informative images;
- Review text and interface color contrast;
- Support keyboard navigation and visible keyboard focus;
- Avoid relying only on color, shape, location, or motion to communicate meaning;
- Build responsive layouts that work across common viewport sizes and zoom levels;
- Use descriptive page titles, headings, and link text;
- Review forms for understandable labels, instructions, validation, and errors;
- Limit unnecessary movement and respect reduced-motion preferences where practical;
- Evaluate selected pages with automated tools and manual checks; and
- Prioritize barriers reported by people using the site.
Accessibility plugins or overlays, when present, are supplemental tools and do not replace accessible design, code, content, testing, or remediation.
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Accessibility features we aim to support
Keyboard navigation
Interactive controls should be reachable and usable without requiring a mouse.
Screen-reader structure
Landmarks, headings, labels, and reading order should communicate page organization.
Readable presentation
Text should use legible sizing, spacing, contrast, and responsive reflow.
Understandable forms
Forms should identify fields, required information, errors, and the expected next step.
Meaningful media alternatives
Informative imagery should include useful alternative text; decorative images should not add noise.
Reduced motion
Movement should be limited and user preferences respected where the technology permits.
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Testing and review approach
Accessibility evaluation can include a combination of automated scans, keyboard-only review, zoom and responsive testing, color-contrast checks, code inspection, screen-reader spot checks, and feedback from users. Because automated tools detect only some accessibility barriers, a passing automated score is not treated as proof of full conformance.
We prioritize key visitor journeys such as navigating the website, learning about services, accessing legal and contact information, using calls to action, submitting forms, and interacting with account or subscription tools.
Continuous improvement: Website content, plugins, forms, integrations, browsers, and accessibility standards change. We review and address barriers over time instead of representing accessibility as a one-time project.
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Browser and assistive-technology compatibility
Our website is intended to work with current versions of commonly used browsers and operating-system accessibility features. Visitors may use tools such as VoiceOver, NVDA, JAWS, browser zoom, keyboard navigation, voice control, captions, high-contrast settings, or other assistive technology.
Experiences may vary with older browsers, unsupported operating systems, custom browser extensions, unusual device settings, or third-party components. Keeping your browser and assistive technology reasonably current may improve compatibility, but you may still contact us for assistance regardless of the technology you use.
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Ongoing review
Known limitations and areas for improvement
Despite our efforts, some content or functionality may not yet provide an optimal experience for every visitor. Potential limitations may include:
- Older documents, images, videos, articles, or archived content created before current accessibility practices were adopted;
- Embedded maps, videos, calendars, calculators, review widgets, payment tools, CRM forms, chat tools, scheduling tools, or social-media content supplied by third parties;
- Automatically generated captions, transcripts, summaries, or alternative text that require correction;
- Plugin or theme interfaces whose markup or keyboard behavior we cannot fully control; and
- Isolated pages or controls affected by a recent site update, content change, or software conflict.
This list is not an admission that every listed limitation currently exists on every page. It identifies areas we monitor because they commonly create barriers. If you encounter a specific problem, reporting the URL, task, device, browser, and assistive technology helps us investigate more effectively.
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Third-party content and services
Our website may link to or embed services controlled by other organizations, including payment processors, membership tools, CRM and scheduling systems, map services, review platforms, social networks, video players, analytics tools, and advertising platforms. We do not control every aspect of those products or their accessibility.
We consider accessibility when selecting and configuring third-party tools where practical, report significant issues when appropriate, and may offer an alternative path when a third-party component prevents access. Each third party remains responsible for its own product and accessibility policies.
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Alternative access and reasonable assistance
If a page, document, form, or feature is not accessible to you, contact us and tell us what you are trying to accomplish. Depending on the request and available information, we may be able to:
- Provide information in an alternative electronic format;
- Read or explain information by telephone;
- Help complete an inquiry or connect you with the appropriate person;
- Provide another method to submit information; or
- Investigate and remediate the digital barrier.
We will not charge an additional fee solely for requesting accessibility assistance. Normal prices for products or services still apply.
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How to report an accessibility barrier
Email office@wayofmarketing.com or call 336-600-9928. To help us reproduce and address the issue, please include as much of the following as you are comfortable sharing:
- The page address or name of the content;
- What you were trying to do;
- What happened and any error message you received;
- Your device, browser, and assistive technology, if relevant;
- The alternative format or assistance you need; and
- Your preferred way for us to respond.
You do not need to disclose a diagnosis or unnecessary medical information to request accessibility assistance.
We aim to acknowledge accessibility inquiries within two business days. Resolution time depends on the nature of the barrier, the technology involved, and whether a third party controls the affected feature. We will communicate about next steps when additional time is necessary.
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Updates to this statement
We may update this Accessibility Statement as our website, services, standards, testing, or remediation work changes. The Effective Date at the top identifies the current published version.
Material accessibility changes are most meaningful when they are reflected in the actual experience. This statement therefore describes our process and current intentions rather than promising that no barriers exist.